There are several questions surrounding LH3 yearly reports that come up consistently, and we’d like to provide you some answers in one spot you can easily refer back to.  If you run into other questions, feel free to shoot us an email at

How does PBN run these reports?

This year’s reports were created through a combination of Google Analytics data and metadata from the LH3 database to provide information such as the channel, topic/subtopic and authoring organization for resources.  This differs from 2012 reports, when the reports were generated from web server logs. This makes the reporting process faster on our end.

Using Google Analytics also takes advantage of an enhancement we added to Google Analytics in February 2013 to track resource downloads.  To track the downloads, we added code into the Analytics template, and we combine these numbers with the metadata to break out your downloads by type of attachment.  However, there is a six week gap from January 1, 2013 to February 18th when this information was not collected.  Partners can either use an average of the rest of the year, the similar period last year, or another method of their choice to account for this inconsistency.

I don’t understand what all the columns mean.  Specifically:

What are Views?

Views are the number of people who viewed the landing page of your content (for an example, click here).  You may also call this the resource profile, or the content detail page. When you have an HTML text module, this is the way the user ‘accesses’ the resource.

What are Clicks?

Where you have created a link module in the resource, the number of users accessing (clicking on) the link is known as a ‘click’.  When your resource contains only a link, and no other module, users will be able to access the link on both the resource profile page as well as in the resource list. The number of clicks reflects users accessing this link from both locations on your site. This is why the number of clicks may be higher than the number of views.

What are PDFs? (and PPT/DocX/XLS)

When you create an attachment module in a resource, the report tracks usage by attachment type. Therefore, when you create a PDF attachment, the report reflects the number of people who have downloaded that PDF in this column.  Similarly, if you attached a Word document, an Excel spreadsheet or a PPT, it will show the number of downloads in the corresponding column.  Just like clicks, if your resource only contains an attachment and no other module, the usage report will show users who have accessed the attachment from both the resource profile and the resource list.  This may result in a “download” number that is higher than the number of views, because uses can access the resource without viewing the landing page.

Why is there an HTML Column?

Just as you create a Word or Powerpoint file as an attachment, you can create a HTML

file and attach in the attachment module.  Few states actually do this, however.

How is my multilingual content reflected report?

Resources and organizations with profiles in languages other than English are

distinguished on your report in the Language Column, and by the URL (which will end with “lang=es” for Spanish or “lang=en” for English).  It doesn’t matter if you have set up mirror sites, or use language portals, the data in the report will appear in the same format.

Why are page view numbers different when comparing my 2013 Google Analytics data to older WebTrends reports?

This is a common question, as comparing Google Analytics to WebTrends will give you different numbers. Your usage will of course vary year to year based on community needs, outreach activities and other “off-site” factors. Google Analytics and Webtrends also define pageviews differently, use different scripts to capture pageviews, and they even count when a page has been viewed differently (Google won’t count a page view until the page has fully loaded).  For a really interesting in-depth review of the differences, take a look at Eric Petersons’ blog article Analytics Apples and Oranges.

If you have any further questions, concerns or other reporting needs, please do not hesitate to reach out or check out our Google Analytics toolkit.